CONNECT WITH
STORYTELLING
LEVEL 3 PROJECT
TABLE OF CONTENTS
2
Introduction
3
Your Assignment
4
Assess Your Skills
5
Competencies
5
The Power of Storytelling
6
Develop Your Story
8
Deliver Your Story
9
Review and Apply
9
Complete Your Assignment
10
Resources
TOASTMASTERS INTERNATIONAL
www.toastmasters.org
© 2016 Toastmasters International. All rights reserved.
Toastmasters International, the Toastmasters International logo, and all other
Toastmasters International trademarks and copyrights are the sole property
of Toastmasters International and may be used only with permission.
Rev. 11/2016 Item 8300
Storytelling has been a form of communication throughout the history of
humanity. Stories have been spoken aloud and passed down from generation to
generation in every civilization around the world. The value of knowing how to tell
a good, entertaining story cannot be overstated.
In this project, you will learn to apply storytelling techniques and descriptive skills
to make a presentation relatable and interesting. You will draw from your own
experience to craft a story and develop a personal style when telling it. You will
create stories that elicit the desired emotional impact on the audience.
INTRODUCTION
Page 2 CONNECT WITH STORYTELLING
Purpose: The purpose of this project is to practice using a story within a speech
or giving a speech that is a story.
Overview: Choose an established story, a story about your life, or a fictional tale of
your own creation. Deliver the 5- to 7-minute speech at a club meeting.
Note: If your vice president education approves a non-club event, your evaluator
should be a Toastmaster who attended the event.
YOUR ASSIGNMENT
For all
assignment
details and
requirements,
review the
Project Checklist
on page 10.
Throughout this project you will see icons in the margins next to the text.
These icons indicate additional resources available online.
Interactive Activity: Sign in to Base Camp to complete an
interactive activity.
Resource: Sign in to Base Camp to view this resource
online.
Video: Sign in to Base Camp to watch a video that supports
this project.
CONNECT WITH STORYTELLING Page 3
ASSESS YOUR SKILLS
Pre-Project Statement Post-Project
5 4 3 2 1
I am confident that I can tell an engaging story.
5 4 3 2 1
5 4 3 2 1
I project enthusiasm when telling a story.
5 4 3 2 1
5 4 3 2 1
I use vivid descriptions in my storytelling.
5 4 3 2 1
5 4 3 2 1
I can tell stories that create emotional impact.
5 4 3 2 1
5 4 3 2 1
I recognize how this project applies to my life outside
of Toastmasters.
5 4 3 2 1
5
EXEMPLARY
3
ACCOMPLISHED
4
EXCEL
2
EMERGING
1
DEVELOPING
Evaluate your current skill level by rating each statement.
Select the appropriate number based on your skills today:
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The following is a list of competencies that
you will learn and practice in this project.
Apply storytelling techniques and descriptive skills to make the presentation
relatable and interesting.
Understand the elements of a good story.
Use vivid descriptions and appropriate tone to tell an engaging story.
Create stories that have the desired emotional impact on the audience.
COMPETENCIES
A story is a narrative that is designed to interest, amuse, or instruct the listener.
Stories have the ability to highlight important moments and memories. They can
connect you to others through empathy and shared experiences.
Telling a story can be more engrossing for an audience than a typical speech or
presentation. When listeners are absorbed in anothers story, their emotional response
triggers the brain to create memories. The best educators fuse learning with powerful
storytelling to help their students remember important facts and information.
Stories make a powerful impact as the primary point of a speech or a small part of a
larger presentation. It is the speakers decision how to best incorporate a story into a
speech for the greatest effect.
THE POWER OF STORYTELLING
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DEVELOP YOUR STORY
Every story reflects the storyteller and her experiences. As you prepare a story to
include in a speech or presentation, there are several important elements to consider.
PURPOSE
Stories serve many purposes in a speech. They can help you connect with an
audience, overcome resistance, and form a connection that allows you to teach
an important lesson or explain a difficult concept.
Stories open the door for meaningful communication. Weaving stories through a
presentation can help audience members recall facts and information they might
forget without a memorable story as a reference point.
TONE
Be mindful of the occasion and your audience when determining the tone and
emotional content of your story. Regardless of the occasion, share a story that
resonates positively with your audience. A story told at a wedding or funeral may
be moving, funny, or both. The most important component in choosing your
topic is relating it to the audience and the event.
VIVID DESCRIPTIONS
Descriptive language paints a mental picture. When telling a story, well-chosen
words evoke specific imagery to illustrate your point. A good storytellers eloquent
descriptions can transport her audience to another place and time.
When writing your story, keep in mind the amount of time you have to deliver it
to your audience. For example, if you choose to tell a story about a friend and her
extraordinary life by describing a meal you shared in a beautiful location, the goal
is to talk about your friend. As lovely as the trees and the view were, some of these
details may have to be eliminated in order to tell the core story of your friend’s
remarkable life.
Use expressive dialogue in your story. Instead of telling the audience what was
said, share the actual dialogue. Write it out in the format of a script with characters
saying the lines. The best storytellers take on different roles as they tell a story.
For more specific information about adding descriptive language to your
storytelling, see the “Using Descriptive Language elective project available online.
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CREATE AN OUTLINE
An outline provides the framework for your story in the same way it does for the
creation of a speech or other presentation. Planning makes all the difference
when you present to an audience.
Your outline should include information about your storys introduction, conflict,
and action.
INTRODUCTION
Summarize the main point of your
story in one sentence.
Establish the setting, including the
timeframe and location, of your story.
List the people or characters involved.
CONFLICT
Every story has an issue to be resolved or
challenge between two opposing forces.
State the challenge to be overcome. Your
challenge can be:
Between a person and nature. You were
stuck in the rain, trying to get home.
Between two people. You and another
both want the last sweet in a case at
the market.
Between a person and an organization.
You would like to mail a letter and the
post office closed five minutes before
you arrived.
Between a person and an object. Your
shoe is caught in the door.
ACTION
Stories move forward as characters strive
to overcome the challenges they face.
List your storys main events and plot.
Give your story a clear opening, body,
and conclusion.
CONNECT WITH STORYTELLING Page 7
There are several key points to keep in mind when delivering your story.
STORYTELLING IS A PERFORMANCE
Rehearsal is important when preparing for any speech, but storytelling may require
extra time. If you include dialogue, rehearse the different voices in your story. This
does not mean you have to be an expert at creating characters. Even a slight variation
in tone can give the impression of a different speaker.
Consider reviewing “Understanding Vocal Variety, “Effective Body Language, and other
elective projects available online for guidance on effective speech delivery.
USING BODY LANGUAGE AND GESTURES
In addition to maintaining a confident speaking posture (see the elective project
“Effective Body Language”), use your body to help tell your story. Facial expressions
and gestures add to characterizations and bring your story to life.
SPEAKING IN FIRST PERSON
When you tell your story, do so from your own perspective. The closer the audience
is to the people in the story, the more real it becomes. For example, instead of saying
A friend of mine saw say “I saw…. By making the story your own, you bring your
audience on the adventure with you.
PACING
Use the pace of the story to keep your audience engaged. For example, speak more
quickly to show action or excitement during appropriate parts of the story. Pause to
add drama to a specific section or to give your audience time to assimilate important
points. Silence at the right times can have a powerful impact on an audience.
DELIVER YOUR STORY
Page 8 CONNECT WITH STORYTELLING
REVIEW AND APPLY
Before you complete the assignment, take a moment to read through the
questions you see here. If you are not able to answer them comfortably, review
the project.
What storytelling techniques will you use to make your presentation relatable
and interesting?
How can your story outline be used to help you add detail?
What vivid descriptions will you add to create a more engaging story?
How can description and dialogue help you achieve your desired emotional
impact on the audience?
COMPLETE YOUR ASSIGNMENT
Now that you have read through the project, plan and prepare your speech or report.
Review: Return to page 3 to review your assignment.
Organize: Use the Project Checklist on page 10 to review the steps and add your
own. This will help you organize and prepare your assignment.
Schedule: Work with the vice president education to schedule your speech.
Prepare: Prepare for your evaluation. Review the evaluation resources on pages
12–14 and share all resources with your evaluator before your speech. You may
choose to share your evaluation resources online.
CONNECT WITH STORYTELLING Page 9
Page 10 CONNECT WITH STORYTELLING
PROJECT CHECKLIST
Connect with Storytelling
Page 1 of 2
Identify the elements of a good story.
______________________________________________________________________
______________________________________________________________________
Choose the story you would like to tell.
______________________________________________________________________
______________________________________________________________________
Schedule your speech with the vice president education. If your vice president education
approves a non-club event, your evaluator must attend the event.
______________________________________________________________________
______________________________________________________________________
Write your speech.
______________________________________________________________________
______________________________________________________________________
Rehearse your speech.
______________________________________________________________________
______________________________________________________________________
Purpose: The purpose of this project is to practice using a story within a speech or giving a speech that is a story.
Overview: Choose an established story, a story about your life, or a fictional tale of your own creation. Deliver the
5- to 7-minute speech at a club meeting.
This project includes:
A 5- to 7-minute speech
Below are tasks you will need to complete for this project. Please remember, your project is unique to you. You may
alter the following list to incorporate any other tasks necessary for your project.
CONNECT WITH STORYTELLING Page 11
Page 2 of 2
PROJECT CHECKLIST
Connect with Storytelling
© 2016 Toastmasters International. All rights reserved. Toastmasters International, the Toastmasters International logo, and all
other Toastmasters International trademarks and copyrights are the sole property of Toastmasters International and may be
used only with permission. Rev. 4/2016 Item 8300C
After you have completed all components of the assignment, including your speech, return to
page 4 to rate your skills in the post-project section.
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______________________________________________________________________
Additional Notes
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Page 12 CONNECT WITH STORYTELLING
Page 1 of 3
EVALUATION FORM
Connect with Storytelling
Speech Title
Evaluator
Member Name Date
Speech Length: 5 – 7 minutes
Purpose Statement
The purpose of this project is for the member to practice using a story within a speech or giving a speech that is a
story.
Notes for the Evaluator
The member completing this project is focusing on using stories in a speech or creating a speech that is a story.
The member may use any type of story: personal, well-known fiction, or one of his or her own creation.
Listen for a well-organized speech that is a story or includes a story.
General Comments
You excelled at:
You may want to work on:
To challenge yourself:
CONNECT WITH STORYTELLING Page 13
Page 2 of 3
EVALUATION FORM –
Connect with Storytelling
For the evaluator: In addition to your verbal evaluation, please complete this form.
5
EXEMPLARY
4
EXCELS
3
ACCOMPLISHED
2
EMERGING
1
DEVELOPING
Clarity: Spoken language is clear and is easily understood
Comment:
5 4 3 2 1
Vocal Variety: Uses tone, speed, and volume as tools
Comment:
5 4 3 2 1
Eye Contact: Effectively uses eye contact to engage audience
Comment:
5 4 3 2 1
Gestures: Uses physical gestures effectively
Comment:
5 4 3 2 1
Audience Awareness: Demonstrates awareness of audience engagement
and needs
Comment:
5 4 3 2 1
Comfort Level: Appears comfortable with the audience
Comment:
5 4 3 2 1
Interest: Engages audience with interesting, well-constructed content
Comment:
5 4 3 2 1
Impact: Story has the intended impact on the audience
Comment:
5 4 3 2 1
Pace: Pacing enhances the delivery of both the story and the rest of the
speech. (Evaluate this competency only if the member includes a story
as part of a larger speech.)
Comment:
5 4 3 2 1
Page 14 CONNECT WITH STORYTELLING
Page 3 of 3
EVALUATION CRITERIA
Connect with Storytelling
© 2016 Toastmasters International. All rights reserved. Toastmasters International, the Toastmasters International logo, and all
other Toastmasters International trademarks and copyrights are the sole property of Toastmasters International and may be
used only with permission. Rev. 11/2016 Item 8300E
This criteria lists the specific goals and expectations for the speech. Please review each level to help you complete
the evaluation.
Clarity
5 Is an exemplary public speaker who is always
understood
4 Excels at communicating using the spoken word
Spoken language is clear and is easily understood
2 Spoken language is somewhat unclear or
challenging to understand
1
Spoken language is unclear or not easily understood
Vocal Variety
5 Uses the tools of tone, speed, and volume
to perfection
4 Excels at using tone, speed, and volume as tools
3 Uses tone, speed, and volume as tools
2 Use of tone, speed, and volume requires
further practice
1 Ineffective use of tone, speed, and volume
Eye Contact
5 Uses eye contact to convey emotion and
elicit response
4 Uses eye contact to gauge audience reaction
and response
3 Effectively uses eye contact to engage audience
2 Eye contact with audience needs improvement
1 Makes little or no eye contact with audience
Gestures
5 Fully integrates physical gestures with content to
deliver an exemplary speech
4 Uses physical gestures as a tool to enhance speech
3 Uses physical gestures effectively
2 Uses somewhat distracting or limited gestures
1 Uses very distracting gestures or no gestures
Audience Awareness
5 Engages audience completely and anticipates
audience needs
4 Is fully aware of audience engagement/needs
and responds effectively
3 Demonstrates awareness of audience
engagement and needs
2 Audience engagement or awareness of audience
requires further practice
1 Makes little or no attempt to engage audience or
meet audience needs
Comfort Level
5
Appears completely self-assured with the audience
4 Appears fully at ease with the audience
3 Appears comfortable with the audience
2 Appears uncomfortable with the audience
1 Appears highly uncomfortable with the audience
Interest
5 Fully engages audience with exemplary, well-
constructed content
4 Engages audience with highly compelling, well-
constructed content
3 Engages audience with interesting, well-
constructed content
2 Content is interesting but not well-constructed
or is well-constructed but not interesting
1
Content is neither interesting nor well-constructed
Impact
5 Story enthralls the audience and is a perfect
complement to the speech content
4 Story enhances the speech and heightens
audience engagement
3 Story has the intended impact on the audience
2 Story makes some impact on the audience
1 Story makes little or no impact on the audience
Pace (Evaluate this competency only if the member
includes a story as part of a larger speech.)
5 Story flows perfectly with overall content to
contribute to an exemplary speech
4 Pacing contributes substantially to the
effectiveness of the story and the overall speech
3 Pacing enhances the delivery of both the story
and the rest of the speech
2 Pacing of the story disrupts the flow of the rest of
the speech
1 Pacing of story detracts from the delivery of the
speech
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