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HAPTER
Target Analytics services helps you put your constituent data to work. Using your Raiser’s Edge data, the service
identifies your best charitable giving prospects, helping you maximize your gift revenue. The services analyze
historic and current data, as well as behavioral trends. You learn which individuals are your best annual, major,
and planned giving prospects now and in the future.
Target Analytics services understands each client is unique. It builds a custom model of your donors by combining
your data with outside sources of demographic and wealth information. With these additional sources of
information, Target Analytics services can build models that best distinguish donors from non-donors and major
giving prospects from planned-giving prospects or annual giving prospects.
In addition to providing you with analytical services, Target also provides you with a utility to move information
back and forth between Target Analytics services and your Raiser’s Edge database. The Target Analytics link
takes you step-by-step through the process of creating an export file with all the necessary information, sending
the file to Target Analytics services, downloading the updated file from the Custom Modeling Services back into
your system, and finally updating constituent records.
The updated constituent records house the research results in the form of scores and demographic data. Scores
rate a constituent based on his annual gift likelihood, target gift dollar range, major gift likelihood, planned gift
likelihood, annuity likelihood, bequest likelihood, and charitable request/trust likelihood. Scores also include an
asset estimator, estimating the constituent’s wealth range. The demographics information Target Analytics
services can provide includes household income estimates, giving history, and information based on age and
gender groups.
Once you update your records with the score and demographic data provided by Target Analytics services
statisticians, you can view the new information on the constituent records.
The location of score information on the constituent record depends on whether you have the optional module
Prospect Research Management. If you have Prospect Research Management, all score information appears on
the Prospect tab in the Ratings category. If you do not have Prospect Research Management, the program
detects this during the update process and maps the scores to constituent attributes. You can then view score
information on the Attributes tab of the constituent record.
All demographic information appears on the Attributes tab, regardless of whether you have Prospect Research
Management or not. Scores also include an asset estimator, estimating constituent wealth range and income
range. The demographic information provided, includes summarized giving histories, age and gender.
Frequently Used Terms
This section defines words and phrases you need to know as you work with Target Analytics services and Target
Analytics. If you come across an unfamiliar term when reading this or any chapter in The Raiser’s Edge
documentation, make sure you check the online glossary in the help file.
Exceptions. An exception is a record the program failed to process. For example, when you create the export file
to send to Target Analytics services, any Raiser’s Edge constituent record the program failed to include in the
export is an exception.
Demographics. Demographic information offers a statistical overview of general characteristics of a group (age,
income, region). The demographic information Target Analytics services provides includes household income
estimates, giving history, and information based on age and gender groups.
FTP. FTP stands for File Transfer Protocol. A standard Internet protocol, FTP is the simplest way to exchange files
between computers on the Internet. FTP commonly transfers Web page files from their creator to a
computer acting as the files server for everyone on the Internet.
Prospect. The prospect is the source from whom your organization is cultivating a gift. For example, if you
discover Dr. Robert C. Hernadez has inherited $1,000,000 and your organization decides to pursue him for a
donation, Dr. Hernadez is a prospect.