In this section, we will discuss some quick tips to keep in mind while building the ideal
design inspired by the above-mentioned Mailchimp template examples for your campaign.
Templates enable defining goals and user prospects by allowing to put content blocks
as per need. This also enhances performance measurement with respect to the
template designs. In case a section needs change, you can edit that portion
individually without diluting the integrity of the entire code.
Pay close attention to the themes and the color scheme, as they can both captivate
and irritate your audience. We suggest sticking to the minimalist approach for the best
results. Also, they should not violate your brand identity or imitate a competitor. Using
white space also aids in focusing better on your purpose of sending the email.
Make it a point to keep all your Mailchimp email templates mobile-friendly. Mobile
traffic is increasing with each passing day, and compromising your visibility on
handheld devices shouldn't be an option anymore.
Unless it is extremely necessary, avoid using multi-column templates. They make it
complex to identify the core purpose.
When you select the template, it is ideal to stick with the 600-pixel width for consistent
visibility across all email clients. Also, avoid using rounded corners for better visibility.
You should avoid using background images, as many leading email clients
automatically strip your emailers of these background images. Failing to do so can
result in a blunder. One of the ways to tackle this problem is by adding a background
color attribute in case you insist on using the images.
Another 'can avoid' aspect is the use of custom fonts. They aren't necessarily supported
by email clients, so consider using fonts like Arial, Helvetica, and Georgia. In case you
must use them, ensure to provide a fallback.
Using a thumbnail for a video is a better idea than embedding the entire video
considering the available bandwidth across the regions and latency issues. The same
goes for audio content. Providing a link to the audio or video and taking the viewer to a
landing page is the best way of sharing multimedia content in your custom Mailchimp
templates over emails.
TOP 8 TIPS FOR CHOOSING THE PERFECT
MAILCHIMP TEMPLATE FOR YOUR CAMPAIGNS