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What is an instructional video?
An instructional video is any video that demonstrates a process, transfers knowledge, explains a
concept, or shows someone how to do something.
Creating instructional videos isn’t limited to instructional design professionals. Anyone in any
industry can (and probably should) create instructional videos.
Here are some of the most common types of instructional videos you can create:
• Microvideos are short instructional videos that focus on teaching a single, narrow topic.
• Tutorial videos are the go-to instructional method for teaching a process or giving step-by-
step instructions and are sometimes referred to as “how-to” videos.
• Training videos are designed to improve employees’ workplace skills and often use footage
of real people to connect the trainer to the trainee.
• Explainer videos explain a business concept or product in an entertaining, visual way.
They’re usually short and help simplify complex ideas.
• Recording a lecture or presentation can make that instructional content available for an
audience to consume or review after the fact. These videos tend to be longer than tutorial
videos and require a higher level of investment from your audience.
• Screencasts are quick, informal videos composed primarily of screen recordings designed to
teach someone to perform a task or share knowledge.
As you can see, instructional videos go by various names, but the goal is the same.
Unlike other forms of video, an instructional video instructs. While you don’t want your videos to be
boring, your main goal is for your viewers to comprehend and learn what you are teaching them.
Common mistakes people make when creating videos
When making instructional videos, people make a few common mistakes. Here are a few you can
easily avoid:
Mistake #1: Not knowing your audience
If you don’t know your audience, it’s all but impossible to make a helpful video. Understanding who
you are trying to help will guide critical decisions about your videos.
General information is helpful, but thinking about a specific individual who represents your audience
– what their problems are, why they will be watching your video, what they like and don’t like – will
help you make a more focused and detailed video.
We’ll go over more ways to get to know your audience later in this guide.