STEADFAST PRINCIPLES WORTH REPEATING (AND ONE NEW ONE)
Looking back on the past two+ decades —
starting from my time as Chairman and
CEO of Bank One in 2000 — there is one
common theme: our unwavering dedica-
tion to help clients, communities and
countries throughout the world. It is clear
that our financial discipline, constant
investment in innovation and ongoing
development of our people have enabled
us to achieve this consistency and com-
mitment. In addition, across the firm, we
uphold certain steadfast tenets that are
worth repeating.
First, our work has very real human
impact. While JPMorgan Chase stock is
owned by large institutions, pension
plans, mutual funds and directly by single
investors, in almost all cases the ultimate
beneficiaries are individuals in our com-
munities. More than 100 million people in
the United States own stocks; many, in
one way or another, own JPMorgan Chase
stock. Frequently, these shareholders are
veterans, teachers, police ocers, fire-
fighters, healthcare workers, retirees, or
those saving for a home, education or
retirement. Often, our employees also
bank these shareholders, as well as their
families and their companies. Your man-
agement team goes to work every day
recognizing the enormous responsibility
that we have to all of our shareholders.
Second, shareholder value can be built
only if you maintain a healthy and vibrant
company, which means doing a good job
of taking care of your customers, employ-
ees and communities. Conversely, how
can you have a healthy company if you
neglect any of these stakeholders? As we
have learned over the past few years,
there are myriad ways an institution can
demonstrate its compassion for its
employees and its communities while still
strengthening shareholder value.
Third, while we don’t run the company
worrying about the stock price in the short
run, in the long run we consider our stock
price a measure of our progress over time.
This progress is a function of continual
investments in our people, systems and
products, in good and bad times, to build
our capabilities. These important invest-
ments will also drive our company’s future
prospects and position it to grow and
prosper for decades. Measured by stock
performance, our progress is exceptional.
For example, whether looking back 10
years or even farther to 2004, when the
JPMorgan Chase/Bank One merger took
place, we have outperformed the Standard
& Poor’s 500 Index and the Standard &
Poor’s Financials Index.
Fourth, we are united behind basic princi-
ples and strategies (you can see the prin-
ciples for How We Do Business on our
website and our Purpose statement in my
letter from last year) that have helped
build this company and made it thrive.
These allow us to maintain a fortress bal-
ance sheet, constantly invest and nurture
talent, fully satisfy regulators, continually
improve risk, governance and controls,
and serve customers and clients while
lifting up communities worldwide. This
philosophy is embedded in our company
culture and influences nearly every role
in the firm.
Fifth, we strive to build enduring busi-
nesses, which rely on and benefit from one
another, but we are not a conglomerate.
This structure helps generate our superior
returns. Nonetheless, despite our best
eorts, the walls that protect this com-
pany are not particularly high — and we
face extraordinary competition. I have
written about this reality extensively in the
past and cover it again in this letter. We
recognize our strengths and vulnerabili-
ties, and we play our hand as best we can.
Sixth, and this is the new one, we must be
a source of strength, particularly in tough
times, for our clients and the countries in
which we operate. We must take seriously
our role as one of the guardians of the
world’s financial systems.
Seventh, we operate with a very important
silent partner — the U.S. government —
noting as my friend Warren Buett points
out that his company’s success is predi-
cated upon the extraordinary conditions
our country creates. He is right to say to
his shareholders that when they see the
American flag, they all should say thank
you. We should, too. JPMorgan Chase is a
healthy and thriving company, and we
always want to give back and pay our fair
share. We do pay our fair share — and we
want it to be spent well and have the
greatest impact. To give you an idea of
where our taxes and fees go: In the last 10
years, we paid more than $46 billion in
federal, state and local taxes in the United
States and over $22 billion in taxes outside
of the United States. Additionally, we paid
the Federal Deposit Insurance Corporation
over $10 billion so that it has the resources
to cover failure in the American banking
sector. Our partner — the federal govern-
ment — also imposes significant regula-
tions upon us, and it is imperative that we
meet all legal and regulatory require-
ments imposed on our company.
Eighth and finally, we know the founda-
tion of our success rests with our people.
They are the front line, both individually
and as teams, serving our customers and
communities, building the technology,
making the strategic decisions, managing
the risks, determining our investments
and driving innovation. However you view
the world — its complexity, risks and
opportunities — a company’s prosperity
requires a great team of people with
guts, brains, integrity, enormous capabili-
ties and high standards of professional
excellence to ensure its ongoing success.
5