2021 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL36
1
PRESENTATION OF THE GROUP AND ITS RESULTS
REVENUE AND ACTIVITY BY GEOGRAPHICAL AREA
In March, it was the turn of the store on Rue de Sèvres in Paris to unveil
its new interior space to the public. This listed building, opened in 2010
on the site of the old swimming pool of the Hôtel Lutetia, has been
transformed. While certain identity elements such as the three ash huts
and the monumental staircase have been preserved, the interior space
revisits the codes of Art Deco architecture over more than 1,300m
2
bathed in light, in a fresh and luminous colour palette that celebrates
the memory of water. The Chaîne d'encre bookstore and the tea room
have been combined on the mezzanine. Since September, a special
space has been dedicated to the collections of the petit h métier, which
has taken this over with joy. With a specific entrance and its own shop
window, this modular setting, like a theatre stage, produces new,
original stories four times a year invented by the creators of petit h.
Several significant events marked the year in mainland France. In
January and February, the haute joaillerie Lignes Sensibles collection,
unveiled to the press in September2020, was exhibited at the
Faubourg Saint-Honoré store. A film made by the artist Ange Leccia
accompanied the exhibition, transposing into images the intimate and
sensual universe of this collection designed by Pierre Hardy, like a
caress on the skin.
The ready-to-wear collections were once again able to enjoy prestigious
Parisian monuments, such as the Mobilier National, in a setting
designed by Cyril Teste for the Fall-Winter 2021 and Spring-Summer
2022 men’s collections, or Le Bourget airport for women’s fashion for
Spring-Summer 2022. The women’s Fall-Winter 2021 collection was
distinguished in March by a presentation in three filmed acts, conceived
as a live show: as prologue, a performance imagined by the American
choreographer Madeline Hollander at the Armory Show in New York,
followed by the catwalk shot without an audience at the Republican
Guard in Paris, then ending with a stage production by Chinese
choreographer Gu Jiani, filmed in Shanghai. Broadcast on the networks,
this innovative presentation really made the event stand out.
In early December, the École des beaux-arts de Paris hosted a
week-long Hermès Fit initiative, an unusual and fun gym where visitors
were invited to discover the collections of Hermès accessories by
practicing various interactive and sporting activities added with a
humorous note: yoga, weights and dumbbells, stretching, balancing
acts, etc.
In Switzerland, the store on Paradeplatz in Zurich, in the cultural and
financial heart of the city, reopened in early May. Behind the carefully
restored historic façade, the interior space has been renovated and
extended to cover an area of 500m
2
spread over two floors. This bright
and welcoming store is distinguished by its vast volumes, its
monumental terrazzo staircase designed to measure and its tinted glass
panels reminiscent of the stained glass windows designed by Marc
Chagall for the Fraumünster church in Zurich.
In Italy, in Milan, the store in via Montenapoleone reopened in July after
its transformation. With two additional floors, it has increased its
surface area to 950m , incorporating an interior courtyard covered by a
glass roof. All of the House’s métiers are presented, in a setting that
creates a harmonious dialogue between Hermès’ savoir-faire and the
typical architecture of Milan, design capital.
In Turkey, in October, the store in Istinye Park, a shopping centre located
in the Sariyer district of Istanbul, unveiled its renovated and expanded
space. Echoing the Marmara Sea that borders the city, the façade made
up of enamelled terracotta prisms evokes the sun shimmering on the
water. Inside, where the surface area has almost doubled, visitors can
discover all Hermès’ universes in a bright and natural atmosphere,
warmed by the colours of the Mediterranean.
Lastly, in Luxembourg, the store, established in 2005 in the heart of the
capital, Rue PhilippeII, reopened in November after a major
transformation. The new architecture, bright and contemporary,
permeates the Luxembourg identity with its limestone façade
reminiscent of the city’s fortifications, and its exclusive mosaic floor
evoking the art of tapestry. This welcoming and intimate atmosphere,
like a private house, offers a unique setting for all the House’s
collections.
Among the highlights of the year, Hermès participated in the digital
edition of the Copenhagen Fashion Summit 2021 in October.
Immediately after, the travelling Hermès in the Making event visited the
Danish Architecture Centre in Copenhagen. Through a guided tour and
numerous fun activities, the Danish public was able to discover the
House’s various métiers, meet the craftspeople, familiarise themselves
with their actions and savoir-faire, but also understand Hermès’
sustainable and responsible commitment.
In December. the Teatro Franco Parenti in Milan was transformed for
one night to become the Hotel il Faubourg, an imaginary hotel that
offered guests a surreal interactive stroll, followed by a gastronomic
dinner.
1.7.2
ASIA-PACIFIC
In China, 2021 was a busy year with no less than five inaugurations. In
April, the store in the Beijing China World mall revealed its new face.
Entirely transformed, it now extends over two levels and over 900m ,
behind a spectacular 11 meter high etched glass façade. The interior
space, vast and airy, presents the 16 métiers of the House in a setting
marked by calm and lightness, where the local artistic heritage blends
with the architectural codes of Faubourg Saint-Honoré.
In September, Hermès opened its 25
th
address in mainland China by
creating a second store in Shenzhen, in the Shenzhen Bay MixC
shopping centre. Located in the lively district of Nanshan, it reflects the
dynamism and modernity of this city through a facade made of wavy
metal strips and an interior that daringly combines traditional local
craftsmanship, natural materials and contemporary minimalism.
In October, the store located in the prestigious Plaza 66shopping centre
in Shanghai was given a makeover. Its imposing stone façade has been
pierced by a large bay window that bathes the first floor in natural light.
With more than 650m
2
spread over two levels, it welcomes visitors
through two entrances, in a spacious interior whose fluid curves, colour
palette and interplay of materials illustrate its strong architectural
character.