FirstName LastName
EDUCATION
Bachelor of Science in Mass Communication May 20XX
Towson University, Towson, MD
• Track: Strategic Public Relations & Integrated Communication
• Minor: Business Administration
SOCIAL MEDIA AND SOFTWARE SKILLS
Software and Web Applications: Salesforce | Constant Contact | Vocus | Wiggio
Microsoft Office: Word | Excel | PowerPoint | Outlook | Access
Social Media: Facebook | Twitter | Tumblr | Instagram | LinkedIn
EVENT PLANNING & MARKETING EXPERIENCE
Marketing and Events Intern August 20xx-Present
Undergraduate Marketing Department, Towson University, Towson, MD
• Use Salesforce to create two weekly email campaigns to recruit prospective students as well as manage and create
content for social media outlets including Facebook, Twitter, Tumblr, and Instagram
• Assist with Towson University’s open houses by planning and running college sessions, student panels, and the
information fair for prospective students and parents, as well as live tweeting throughout the event
• Participate in three strategic planning sessions per week for new programming ideas, promotional giveaways,
publication content, and ways to improve daily tours
President September 20XX – May 20XX
Public Relations Group, Towson University, Towson, MD
• Conducted an executive board meeting of 10 while delegating and monitoring responsibilities such as
programming during meetings, fundraising, professional development opportunities, and networking
• Planned an annual networking fair to assist students with finding internships and jobs in the integrated
communications field with over 20 vendors and over 200 students in attendance
Media Intern January 20XX – May 20XX
IMRE, Baltimore, MD
• Created and maintained account scorecards and measurement documents for media placements
• Drafted media pitches, distributed press material to the media, and wrote press releases
• Used Vocus to find contact information and create media lists to distribute press releases for clients
LEADERSHIP EXPERIENCE
Leadership Intern August 20XX – May 20XX
Office of Student Activities, Towson University, Towson, MD
• Developed, promoted, and taught leadership workshops for groups of 30-50 students on topics such as Leading
with Congruence, Finding Common Ground, Group Cohesiveness, and Conflict Resolution
• Planned and promoted the Spring Leadership Conference for 250 college students in the Baltimore area through
guerilla marketing, social media, and email campaigns
Girl Scout Gold Award Project
Baltimore, MD February 20XX
• Achieved highest award in Girl Scouting for developing, coordinating and implementing a healthy eating and
fitness campaign for local elementary schools
