Overview:
Goal of a Resume:
To highlight your abilities in a clear, concise manner as they relate to the position for
which you are applying.
To be used and perceived as a selling tool outlining your skills and experience and entice
an employer to interview you.
General Guidelines:
Keep your resume to one page if you are a current student or recent graduate.
Use underlining, bolding, italics and bullets to make things stand out.
Use easy to read typeface (i.e. Tahoma, Arial, Times Roman, Franklin Gothic) that is no
smaller than 10-11pt (depending on the font).
Include the month and year when you are including dates in your experience section.
Do not use personal pronouns, such as, I, my, he, she, it.
Do not put personal statistics (age, weight, marital status, etc.) on your resume.
Do not include a photo on your resume.
Use action and self-descriptive words to describe your work experience (help potential
employers picture you doing the job).
Try to highlight work accomplishments rather than duties and responsibilities.
Make sure there are no spelling errors or typos. Have someone look at your final copy
before you send it to an employer.
Traditional Resume Outline:
Heading:
Include your full name, address, phone number and email address.
Consider including a link to your LinkedIn profile and/or a link to your online
website/portfolio if applicable.
Education:
Include colleges and universities where you received a degree, or from which you will
receive a degree.
List your education in reverse chronological order with your current or most recent
degree at the top.
Include the university (University of Southern California) as well as the school
(Annenberg School for Communication and Journalism).
List your degree (Bachelor of Arts in Communication), minor(s), and date of graduation
or expected graduation (month and year).
Career Development
Annenberg Student Services, ASC 140
http://annenberg.usc.edu/careers
Resumes
RESUME AND COVER LETTER TIPS
Include any international experiences in this section.
Do not include high school information unless you are a freshman student. Sophomores
and above should try to focus on college only.
Include your GPA if it is above 3.5 in your major or overall.
List courses you have completed that are related to the job for which you are applying.
Include this under the sub-heading “Relevant Coursework” and limit this to no more
than six courses.
Experience/Work History:
Include full-time, part-time jobs, and internships (both paid and unpaid).
You may also include volunteer experience, especially if you had a significant role.
Each entry should list the name of the company, location of the company, title of your
position, the dates you were employed, and a description of your experience.
You may not be able to include every position you have ever held and should give more
detailed accounts about the most recent and relevant entries on your resume and
summarized versions of previous or less relevant experiences.
Use bullet points beginning with action verbs for your descriptions and pay careful
attention to your tense (completed experience in past tense and current experience in
present tense).
Information should be organized in reverse chronological order (most recent experience
should lead your resume).
**An exception to reverse chronological order would be if older experience is more
relevant. In that case you may want to lead with a section called “Relevant Experience”
and include those marketable experiences, and then follow with an “Additional Experience”
section.**
Honors/Activities/Accomplishments:
Include involvement in clubs, awards, scholarships, volunteer work, etc.
Skills:
Include language and computer skills.
References:
Do not include names and personal contact information with your resume unless they
have been specifically requested.
**Make sure you have the individual’s permission before you include him/her
on your reference list and keep them informed of your job search process.**
Tammy Traveler
(213) 123-4567
Local Address Permanent Address
3502 Watt Way 1313 Mockingbird Avenue
Los Angeles, CA 90089-0281 San Francisco, CA 94109
EDUCATION
University of Southern California Los Angeles, CA Expected May 2015
Annenberg School for Communication and Journalism
B.A. in Communication, Minor in Marketing
Relevant Coursework: Communication and Mass Media Marketing Fundamentals
Public Speaking Advertising and Promotions
The Entertainment Industry Marketing Practicum
University of Amsterdam August 2013 December 2013
Semester study abroad
Relevant Coursework: History and Rhetoric of Amsterdam Advertising in Europe
Comparative Media in Europe The Entertainment Industry
Cultural Industries of Europe News and Public Opinion
RELEVANT EXPERIENCE
NBCUniversal Los Angeles, CA January 2014 Present
Marketing Intern
Produced public relations material, presentation booklets, and creative briefs
Aided in successfully organizing and executing mobile marketing tours for studio logs
Developed new university campus recruiting program and presented marketing plan to client
Assisted in gathering data and planning marketing campaigns for new TV shows (NBC Sports, Ben
& Kate, 30 Rock)
72
nd
and Sunny Agency Hollywood, CA January 2013 July 2013
Social Media Intern
Uncovered and synthesized digital media with offline data to find consumer behaviors that
inspire product and channel innovation
Organized and attended premieres and promotional events for sponsored products
Worked closely with creative teams to develop innovative approaches to enhance client social
media
Wrote client deliverable work that focused on social media integration strategies
SKILLS
Bilingual in English and Dutch
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Exchange), basic knowledge of
Adobe Photoshop and InDesign, WordPress, basic HTML
Proficient in social media platforms (Facebook, Twitter, Foursquare, Pinterest, Instagram)
Ann N.
Berg
3502 Watt Way ▪ Los Angeles, CA 90089 213-
740-0645 aberg@usc.edu www.linkedin.com/in/aberg/
EDUCATION
University of Southern California (Los Angeles, CA) Expected Graduation: May 2016
Annenberg School for Communication and Journalism
Master of Strategic Public Relations
University of Southern California (Los Angeles, CA) May 2014
Annenberg School for Communication and Journalism
Bachelor of Arts in Public Relations, Minor in Business
EXPERIENCE
Miller Shandwick Technologies (Los Angeles, CA) May 2015 Present
Intern
Write press material for Kodak, Intel, Compaq, Dolby, Jasc, and Candle Corp., SONY, and Intel
Pitch to various media outlets for promotion of stories and events
Develop reports analyzing media exposure using circulation, readership and advertising value
Participate and contribute to team brainstorming and planning sessions for future and current
clients
USC Annenberg School for Communication and Journalism (Los Angeles, CA) Jan. 2015 Present
Events Assistant
Manage check in table and greeted guests for various functions
Coordinate mass mailings and perform general office duties
Provide tours of on-campus facilities to alumni and guests
Ruder Finn Public Relations (Los Angeles, CA) May 2012 Aug. 2012
Intern
Created press materials
Invited press and arranged interviews for Home Improvement Sign-Off party
Worked with Bacon's Media Guide for prospective media pitch lists
Barney's Pub and Grill (Seattle, WA) May 2011 Aug. 2011
Hostess
Responsible for greeting and seating guests, answering phones
Supervised reservation booking system
Worked with managers to meet guest expectations
AFFILIATIONS
Alpha Delta Pi, USC Aug. 2010 May 2014
Member
Alumnae Relations Chair, Panhellenic Delegate, Career Chair, Assistant Open Bid Chair, Social
and Philanthropy Committees
SKILLS
Proficient in Microsoft Office Suite, Windows and Mac Platforms, Adobe Photoshop, basic HTML
Avid Media Composer Knowledge
Conversational French
George Tirebiter
3502 Watt Way, Los Angeles, CA 90089-0281
(213) 740-0645 gtirebiter@usc.edu www.georgetirebiter.com
EDUCATION
University of Southern California, Los Angeles, CA 5/2016
Annenberg School for Communication and Journalism
B.A. in Broadcast and Digital Journalism, Minor in Communication Design
Honors:
USC Deans’ List
RELEVANT EXPERIENCE
Annenberg Television News, Los Angeles, CA 8/13-Present
Executive Producer 1/15- Present
Manage and organize over 200 student journalists to create daily newscast
Research, write, film, report and edit short news stories
Write and copy-edit online stories; promote stories using Twitter and Facebook
Multimedia Journalist 8/13-12/14
Reported, filmed and edited news stories using programs like iNews and Avid
Scheduled interviews, answered news phones and read news wires for stories
KTLA Morning News, Los Angeles, CA 5/14-8/14
Intern
Wrote, edited and briefed anchors on morning segment scripts
Posted segment clips and viewer info online
Prepared talent, guests, and segments for air
Compiled a daily newsletter electronically delivered to 20,000 subscribed local viewers
CBS Radio, Los Angeles, CA 8/13- 12/13
Intern
Wrote radio copy and cut audio for newscasts
Created scripts for broadcast and produced promos for headline news
Conducted phone interviews and chose SOTs for on air use
ADDITIONAL EXPERIENCE
JCC Apachi Chicago Day Camp, Chicago, IL 5/12- 8/12
Counselor
Leader of 14 boys in daily activities including art, swimming, sports and team building
Helped plan and execute events such as dress-up days, talent shows and art projects
LEADERSHIP AND ORGANIZATIONS
Zeta Beta Tau Fraternity, USC 8/11 - Present
Member
Participate in various philanthropic events
Active member on Recruitment, Social, and Marketing committees
SKILLS
Technical: Proficient in Microsoft Office Suite and Mac Platforms, Adobe Photoshop, Avid Pro Tools,
Final Cut Pro, iNews, WordPress, basic HTML
Social Media: Facebook, Twitter, Instagram, LinkedIn, Tumblr
Languages: Conversational Spanish
Connie Quest
Connie.Quest@gmail.com
(555) 555-7057
3502 Watt Way 1313 Mockingbird Lane
Los Angeles, CA 90007 San Francisco, CA 94109
EDUCATION:
University of Southern California, Los Angeles, CA May 2015
Annenberg School for Communication and Journalism
Bachelor of Arts in Communication
Current Academic Focus: Foreign Policy, Global Marketing, and Advertising
Student taskforce leader for the Levan Institute for Humanities and Ethics
Universidad de Granada, Granada, Spain January 2014 May 2014
Studied at the Instituto de Lenguas Modemas (ILM)
Academic Focus on European History and Foreign Policy
EXPERIENCE:
Avenue C I PopDart, San Francisco, CA June 2014 August 2014
Strategy and Planning Intern
Uncovered and synthesized digital data with offline data to find consumer behaviors that inspire
product and channel innovation
Created audience briefs and consumer trend profiles for clients including Microsoft and Disney
Worked closely with creative teams to develop innovative approaches to enhance social media
Wrote client deliverable work that focused on social media integration strategy
Washington Policy & Analysis, Washington D.C., Prague, Czech Republic May 2013 July 2013
Junior Policy Analyst
Wrote extensive policy briefings and aided in establishing platforms for clients that included the
Japanese Federation for Electric Power Companies and the International Atomic Energy Agency
Worked with the Department of Energy to communicate the U.S. nuclear agenda to the IAEA
Lead research focused on U.S./ India political platforms, analyzed the collected data, and
reported findings directly to clients
Marketing Partners, San Francisco, CA June 2012 August 2012
Account Intern
Produced public relations material, presentation booklets, and creative briefs
Aided in successfully organizing and executing mobile marketing tour for Jamba Juice
Developed new Apple Campus Rep 2.0 program and presented marketing plan to client
Assisted in gathering data and planning marketing campaigns for Apple, EA Sports, and Nike
Tribal Core, Los Angeles, CA January 2012 May 2012
Account Intern
Successfully implemented interactive advertising campaigns for Clorox and Visa
Interfaced directly with, and assisted Clients' needs in both account and marketing departments
Produced marketing and competitive reviews for executives
Compiled statistical information, analyzed the collected data, and reported findings in media
presentations
SKILLS:
Proficient in Microsoft Office (Word, Excel, PowerPoint), InDesign, WordPress, basic HTML
TOMMY TRAVELER
Campus Address: 3502 Watt Way Los Angeles, CA 90089
Permanent Address: 1313 Mockingbird Lane, West Covina, CA 91790
Phone: (555) 555-7949; email: tommytraveler@gmail.com
EDUCATION
University of Southern California Los Angeles, CA
Annenberg School for Communication and Journalism December 2016
B.A. in Public Relations and Political Science Cumulative GPA: 4.0
Relevant Coursework:
Introduction to Fiction Writing, Newspaper Editing and Design, American Literature, Interviewing and
Profile Writing, Writing Magazine Non-Fiction, Introduction to Online Media
WORK EXPERIENCE
The Neighborhood Center January 2015 - Present
Writing coach
Teach middle school students journalism and writing skills on a weekly basis
Tommy Magazine January 2012 - December 2014
Administrative reporter, diversity reporter, copy editor, Assistant City Editor
Reported on deadline once a week, copy edited stories for grammar and AP Style
U.S. Senator Barbara Boxer Washington, D.C. Office May 2013 - July 2013
Legislative intern
Drafted co-sponsorship memos and proposals for the senator, gathered statistics and
information on education issues, replied to constituents' letters
AFFILIATIONS
Sigma Delta Tau January 2012 - Present
Vice President of Scholarship, Alumnae Chair, Parents' Liaison
Serve on sorority's executive board by providing academic resources and hosting events for
sorority alumnae and parents
HONORS
Annenberg Scholar August 2012-Present
Selected to take part in an honors program that meets with prominent Annenberg faculty
members and journalists
Second Place-USC's Undergraduate Writers' Conference April 2013
Second place among 150 entries in campus-wide competition for creative writing (short story)
Cowan Scholar Aug. 2007-Present
Selected by USC Annenberg Dean Geoffrey Cowan for a scholarship
SKILLS
Trained in print, broadcast, and online reporting; copy editing, avid reader and researcher, knowledge of
AP Style and basic HTML; experienced with Microsoft applications, Avid Newscutter, Dreamweaver,
InDesign, Photoshop, Twitter; WordPress; fast typist (120 wpm)
Action Verbs (Action verb + object + result):
Management/Leadership skills: administered, analyzed, appointed, approved, assigned,
attained, authorized, chaired, considered, consolidated, contracted, controlled, converted,
coordinated, decided, delegated, developed, directed, eliminated, emphasized, enforced,
enhanced, established, executed, generated, handled, headed, hired, hosted, improved,
incorporated, increased, initiated, inspected, instituted, led, managed, merged, motivated,
organized, originated, overhauled, oversaw, planned, presided, prioritized, produced,
recommended reorganized, replaced, restored, reviewed, scheduled, secured, selected,
streamlined, strengthened, supervised, terminated.
Communication/People Skills: addressed, advertised, arbitrated, arranged, articulated,
authored, clarified, collaborated, communicated, composed, condensed, conferred, consulted,
contacted, conveyed, convinced, corresponded, debated, defined, described, developed,
directed, discussed, drafted, edited, elicited, enlisted, explained, expressed, formulated,
furnished, incorporated, influenced, interacted, interpreted, interviewed, involved, joined,
judged, lectured, listened, marketed, mediated, moderated, negotiated, observed, outlined,
participated, persuaded, presented, promoted, proposed, publicized, reconciled, recruited,
referred, reinforced, reported, resolved, responded, solicited, specified, spoke, suggested,
summarized, synthesized, translated, wrote.
Research Skills: analyzed, clarified, collected, compared, conducted, critiqued, detected,
determined, diagnosed, evaluated, examined, experimented, explored, extracted, formulated,
gathered, identified, inspected, interpreted, interviewed, invented, investigated, located,
measured, organized, researched, reviewed, searched, solved, summarized, surveyed,
systematized, tested.
Technical Skills: adapted, applied, assembled, built, calculated, computed, conserved,
constructed, converted, debugged, designed, determined, developed, engineered, fabricated,
fortified, installed, maintained, operated, overhauled, printed, programmed, rectified,
regulated, remodeled, repaired, replaced, restored, solved, specialized, standardized, studied,
upgraded, utilized.
Teaching Skills: adapted, advised, clarified, coached, communicated, conducted,
coordinated, critiqued, developed, enabled, encouraged, evaluated, explained, facilitated,
focused, guided, individualized, informed, instilled, instructed, motivated, persuaded, set
goals, simulated, stimulated, taught, tested, trained, transmitted, tutored.
Financial/Data Skills: administered, adjusted, allocated, analyzed, appraised, assessed,
audited, balanced, budgeted, calculated, computed, conserved, corrected, determined,
developed, estimated, forecasted, managed, marketed, measured, planned, prepared,
programmed, projected, reconciled, reduced, researched, retrieved.
Creative Skills: acted, adapted, began, combined, composed, conceptualized, condensed,
created, customized, designed, developed, directed, displayed, drew, entertained, established,
fashioned, formulated, founded, illustrated, initiated, instituted, integrated, introduced,
invented, modeled, modified, originated, performed, photographed, planned, revised,
revitalized, shaped, solved.
Helping Skills: adapted, advocated, aided, answered, arranged, assessed, assisted, cared
for, clarified, coached, collaborated, contributed, cooperated, counseled, demonstrated,
diagnosed, educated, encouraged, ensured, expedited, facilitated, familiarized, furthered,
guided, helped, insured, intervened, motivated, prevented, provided, referred, rehabilitated,
represented, resolved, simplified, supplied supported, volunteered
Organization/Detail Skills: approved, arranged, catalogued, categorized, charted,
classified, coded, collected, compiled, corrected, corresponded, distributed, executed, filed,
generated, implemented, incorporated, inspected, logged, maintained, monitored, obtained,
operated, ordered, organized, prepared, processed, provided, purchased, recorded, registered,
reserved, responded, reviewed, routed, scheduled, screened, set up, submitted, supplied,
standardized, systematized, updated, validated, verified.
More Verbs for Accomplishments: achieved, completed, expanded, exceeded, improved,
pioneered, reduced (losses), resolved (issues), restored, spearheaded, succeeded, surpassed,
transformed, won.
General Guidelines:
Never send a resume without a cover letter even if one is not requested.
Always include your name, address and contact information. Use the same heading as
your resume so your documents match.
Tailor your letter to the job description using specific examples to address the
qualifications required or desired by the employer.
Keep your letter to one page.
Whenever possible try to get the contact name of the person who will be reviewing the
resumes. If this is not possible you may address it to the Hiring Coordinator.
Double check letter for spelling and errors especially the spelling of the contact
person's name and the company information.
Sell yourself! Your cover letter should explain what value you would bring to the
company and be persuasive.
Traditional Cover Letter Outline:
First Paragraph Introduction:
Answer the question: "Why are you writing to this person?"
Specify the position you are applying for and indicate the source (did you hear about it
from a friend, through Annenberg Career Link, etc.).
Introduce yourself including the degree you are pursuing or obtained.
Include a brief introduction sentence or two about your interests, qualifications, etc.
Second and Third Paragraphs Sell Yourself:
Answer the question: "Why should they hire you for this position?"
Closely review the job description and describe in detail 2 or 3 points from your
resume that are most related.
Use facts and descriptions of your accomplishments/duties to support your candidacy.
Tie in specific skills/interests that relate to the position.
Fourth Paragraph Closing:
Reiterate why you are the best candidate for the position and make your final pitch to
the employer.
Demonstrate a passion for the industry and knowledge of the company.
Thank the reader for their consideration of your application.
Include statements such as "I look forward to discussing my qualifications in person.”
When appropriate indicate that you will follow up and do so.
Cover Letters
Quick Tip: Before writing your cover letter, print out the job
description and highlight the qualifications for the position. Next to
each qualification, write down an example of where/when you’ve had
that experience. This should serve as an outline of potential examples
to include in your cover letter.
Sample Cover Letter Format:
(Insert resume heading including name and contact information.)
Today's Date
Mr./Ms. First and Last Name of Employer
Title of Employer Company/Organization
Street Address
City, State ZIP
Dear Mr./Ms. Last Name of Employer:
Your opening paragraph should state why you are writing. Name the position for which you
are applying and the source of the listing. Give information to show your specific interest in
his/her company - it is imperative that you "personalize" your letter to each organization.
Name any direct referral person(s) in this paragraph.
Your middle paragraph(s) should highlight your qualifications. Refer the reader to your
resume in terms of your general qualifications. Give details of your background that will show
the reader why she/he should consider you as a candidate. If you have relevant experience or
related education, be sure to point it out, but do not reiterate your entire resume. Remember
that many employers utilize the cover letter to judge your writing and communication skills.
You could add an additional paragraph to go into more experiences that will highlight your
qualifications. Be sure to emphasize your skills, qualifications, abilities and personal traits
that relate to the job for which you are applying. Be confident in this letter but not arrogant.
In this last paragraph, you want to ask for action by stating how you will take the next step.
You can state that you will contact the employer within a specific time to follow up with this
letter or to set up a possible meeting at his/her convenience.
Sincerely,
(Sign your name - black or blue ink)
Type your name
Quick Tip: Save a
jpeg of your signature that
you can insert into each
cover letter.
Bret Orfman
3502 Watt Way, Los Angeles, CA 90089-0281
(213) 740-0645 breto@usc.edu www.bretorfman.com
May 1, 2015
Lucille Craft
Account Director
Joyhut Advertising
1Madison Avenue
NY, NY 10005
Dear Ms. Craft
I would like to express my interest in Joyhut Advertising and the available Account Executive
position described on your agency's web site.
After four years at the University of Southern California, where I majored in Print and Digital
Journalism and wrote for the school paper, I leapt into the competitive world of advertising at Olf
and Oleman Worldwide in San Francisco. For the past year I have served a valuable apprenticeship
in the advertising industry, working as an assistant account executive on the Harbinger Sporting
Goods account.
During my time on the Harbinger account, the company's advertising spending has increased by
two million dollars, and I have progressed from having very little client contact to interfacing with
the client-side on a regular basis.
Since my introduction to the world of advertising, it has been my goal to work on Madison Avenue. I
would very much like to discuss the open position. Thank you for your time spent reading this letter
and the enclosed resume. I look forward to hearing from you soon.
Sincerely,
Bret Orfman