54. Messaging is the #1 preferred customer support channel in the U.S. (Twilio) (Tweet this!)
55. 79% of bosses are supportive of texting for business purposes. (RingCentral) (Tweet this!)
Related: 8 Benefits of Texting for Business That You Desperately Need
56. 61% of businesses wish they could send and receive texts from a business number.
(RingCentral) (Tweet this!)
57. 61% of contact centers have or plan to offer SMS support by the end of 2016. (Dimension
Data) (Tweet this!)
58. 80% of professionals currently use text for business purposes. (RingCentral) (Tweet this!)
59. People prefer text most for scheduling or changing appointments, and making or confirming
reservations. (Harris) (Tweet this!)
60. Over half of customers would rather text a customer support agent instead of using other
available options. (eWeek) (Tweet this!)
61. Texting is highest rated contact method for customer satisfaction compared to all other
communication channels (Text - 90; Phone - 77; Facebook - 66). (eWeek) (Tweet this!)
62. Over 1/3 of professionals say they can't go 10 minutes without responding to a
text. (eWeek) (Tweet this!)
63. Calls cost customer service centers several dollars per conversation. Texts cost pennies per
conversation. (Forrester & ContactBabel) (Tweet this!)
64. 44% of consumers prefer to press a button and initiate a text conversation, rather than wait
on hold with an agent. (Harris) (Tweet this!)
65. 75% of people like offers sent via text (but no more than 2/mo). (Digital Marketing
Magazine) (Tweet this!)
66. Texting in the sales process with a qualified lead can increase conversions over
100%. (Velocify) (Tweet this!)
67. 72% of business professionals prefer texting to messaging apps. (eWeek) (Tweet this!)
68. Nearly 70% of employees think text should be used for interoffice communication. (Vitiello
Communications Group) (Tweet this!)
69. 64% of consumers are likely to have a positive perception of companies that offer
communication via text. (Harris) (Tweet this!)