Eligible MDF Activities Description Best Practices for MDF Activity
Content
development
Case study, e-book, whitepaper, solution
brief, technical brief, messaging, video
• Tell us how you are going to use this content
• Will the whitepaper be displayed on your website as gated content?
Through an e-mail marketing campaign?
• What’s the plan beyond the creation of the content/literature?
Paid media
Content, copy and creative for Display ads,
banners, Search ads, SEO
• Execute your own campaigns and use MDF to support your
marketing costs from search, social media platforms and display
advertising. (i.e. Google AdWords, LinkedIn, print)
• Targeted website content about your AWS solution with clear call-
to-action to your listing in AWS Marketplace
Email
* Content and copy,* email design and
template,* Email drop execution via
Marketo, Eloqua etc.
• Keep your subject line short and concise
• Consider your target audience: what will be compelling to them?
What will resonate?
• Include a clear call-to-action to your listing in AWS Marketplace
• Include an unsubscribe button and a link to your privacy policy
• Think about the timing of the campaign. When do you think
sending out the campaign will be most eective?
• Keep the email short and clear
Webinar, online
events
• Slideware
• Webinar set up, hosting, platform
management
• Landing page, registrations page, web
copy
• Email copy for invite and follow up
mail, template, execution
• Social media, copy, banners, creative
• Include a clear call-to-action or promotional oer
• Consider recording your webinar for future use in marketing
campaigns
• Keep the length around 30-60 minutes
Industry conference
event (in person or
virtual)
Seller sponsors a third-party industry or
technology conference to showcase your
solutions in AWS Marketplace
• Look for third-party conferences where you can showcase your
unique value
• These events could be industry specic (e.g., Healthcare), aligned to
job role (e.g., CMO), solution focused (e.g., DevOps), location (e.g.,
Atlanta small business), or some combination of these
• Look for events where you have the opportunity to engage
customers at a physical or virtual booth or through a speaking /
workshop session
Seller-led customer
event
Customer in-person or virtual networking
events run by Seller focused exclusively
on Seller’s solution(s) in AWS Marketplace
The event content is primarily centered around the Seller’s solution in
AWS Marketplace
*** Social/recreational costs will not be covered
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Eligible Market Development
Funds (MDF) activities
Please review below for a list of eligible MDF activities. Your AWS Marketplace Seller GTM Lead or vPMM
will approve the activity before you start the execution. Please note that only campaigns approved for AWS
Marketplace qualify for MDF.
AWS Marketplace Seller Go-To-Market Program / Eligible Market Development Funds Activities