WIC Shopping Guide

SHOPPING

GUIDE

EFFECTIVE NOV 1, 2022 TO OCT 31, 2025

WISCONSIN WOMEN, INFANTS & CHILDREN NUTRITION PROGRAM

WELCOME TO THE WIC PROGRAM!

This is your WIC shopping guide. It shows what foods WIC

approves. WIC provides healthy food benefits every month

that you are enrolled and eligible for the program. These

nutritious foods are specifically chosen to promote good

health, growth, and development. With your eWIC card,

you can only buy foods that are approved by WIC and

in your current benefits. Your nutritionist can give you

additional tips and ways to cook and prepare your WIC foods.

SHOPPING TIPS

CONTENTS

• Shopping Tips

.......................2

• Fruits and Vegetables .................8

• Juice............................10

• Beans, Peas, Lentils .................12

• Peanut Butter ......................13

• Cereals ..........................14

• Breads, Buns, Rolls ..................18

• Rice, Pasta........................20

• Tortillas/Wraps, Oats/Oatmeal...........21

• Milk, Soy Beverage ..................22

• Yogurt ...........................24

• Cheese, Tofu ......................26

• Eggs, Canned Fish ..................27

• Infant Foods .......................28

• Rights and Responsibilities .............30

THINGS TO KNOW ABOUT

YOUR WIC FOOD BENEFITS

• WIC food benefits expire every 30 days. Shop

early during your benefit period to prevent

unused benefits from expiring. Food benefits

can’t be replaced after the expiration date.

• Up to three months of food benefits may be

issued at a time. The next benefits are not

automatically added. Contact your WIC office

as directed to receive more benefits.

• Keep your card to receive your next food benefits.

• Make sure to keep your card safe and report

damaged, lost, or stolen cards to your WIC office.

• WIC food benefits can be spent at any Wisconsin

WIC authorized grocery store. Ask your WIC office

for a list of local stores.

RESPONSIBILITIES

• No substitutions, rain checks, or IOUs are allowed.

• Only purchase the foods and formula you need.

• Return unused food and formula to your WIC office.

• WIC foods and formulas cannot be returned or

exchanged for cash, credit, or other items.

• WIC foods and formula cannot be offered for sale,

sold, traded, or given away.

SHOPPING TIPS

BEFORE YOU SHOP

• Find your current balance by using the Wisconsin MyWIC

app, website or phone number on the back of the card,

WIC Shopping List, or your most recent store receipt.

• Plan which foods to buy and review the information

in this guide.

• When possible, avoid shopping around midnight. Cash

you from making an eWIC purchase.

AS YOU SHOP

• To prevent problems at checkout, use this guide, the

MyWIC app, or your WIC shopping list to help you choose

the right brands, varieties, and sizes of foods.

• Only the foods in your benefit balance and listed in this

guide may be purchased with your eWIC card.

AT THE CHECKOUT

• Tell the cashier you are using your eWIC card and ask

if you need to separate your groceries.

• Use your eWIC card first, then FoodShare or any other

forms of payment.

• Some cash register systems print a mid-purchase

receipt, listing which foods will be deducted from your

WIC benefits. Carefully review this receipt.

• If there are food items you thought would be covered by

WIC benefits but are not, ask to have them removed if you

do not want to buy them with another form of payment.

Swipe your eWIC card again and approve the purchase.

• You may use coupons for WIC purchases. If the

coupon is for a non-WIC item, it is recommended

that you use it in a separate purchase.

• Keep your receipt to review benefit information,

if needed.

IF YOU HAVE A PROBLEM OR

A FOOD IS NOT ALLOWED

• Ask for assistance. If the cashier is unable to help,

ask for the store manager.

• The store can’t force the cash register system to

allow eWIC payment for foods that come up as not

WIC approved.

• Select another WIC approved brand or variety.

• WIC is not able to repay you for any food you choose

to buy with another form of payment.

• Keep any receipts and take a picture of the food or

write down the UPC barcode.

• Contact your local WIC office as soon as possible to

let them know.

SHOPPING TIPS

CONTACT YOUR WIC OFFICE IF YOU

• Have questions about shopping for WIC foods.

• Were not able to buy a food that you think is WIC approved.

• Have a damaged, lost, or stolen card.

• Had foods incorrectly removed from your benefits or

your receipt doesn’t match what you bought.

• Have a complaint about how you were treated by store staff.

PIN TIPS

• If you have not already set your PIN, set it before

shopping. Choose a number that is easy to remember

and hard for others to guess.

• Keep your PIN secure. Call the number on the back of

the card or go to the website to change your PIN if you

feel it is no longer safe.

• If you enter your PIN wrong four times, it will lock.

To unlock your PIN, take one of these actions:

Call the number or go to the website on the back

of the WIC card. Set your new PIN. You may shop

after your PIN unlocks at midnight.

Call your WIC office to unlock your PIN. You may shop

right away after your PIN is unlocked. You can use

your current PIN or set a new PIN at your WIC office.

DOWNLOAD* THE WISCONSIN

MYWIC APP TO

• Check your benefit balance.

• Receive reminders before your benefits expire.

• Scan barcodes to check for approved foods.

• Search WIC foods.

• Find WIC approved store locations.

• Receive appointment reminders.

*Available from the Apple App Store

or Google Play

SHOPPING TIPS

NOTE

• Using the MyWIC app or buying fruits and vegetables

sold by the piece and weighed is your best option. The

UPC barcodes on packaged fresh fruits and vegetables

change often. This means an item may not be in the WIC

system and you will pay for it unless you ask the cashier

to remove it.

• You can pay the difference if the fruits and vegetables

cost more than your benefit amount.

• Any brand, any size, and organic may be purchased.

• You have the entire benefit period to use all of your fruit and

vegetable dollars.

FRESH

BUY:

• Any variety of fresh fruits or

vegetables (fresh garlic

and ginger root allowed)

• May be whole, cut, bagged,

or packaged

DO NOT BUY:

Herbs; nuts; bags of salads with topping/dressing; items from

the salad bar; party trays, fruit baskets; dried fruit; decorative

fruits and vegetables

FRUITS & VEGETABLES

CANNED

BUY:

Any container type or size

Fruits:

• Any variety of fruit

Vegetables:

• Any variety of vegetables

• Any bean or mixture with beans or peas

(for example, mixed vegetables with lima beans)

DO NOT BUY:

Fruits: With syrup, added sugar, artifical sweetener, or stevia;

fruit bars; smoothies containing other ingredients,

for example, yogurt

Vegetables: With added sugar (dextrose), butter, oil, sauces,

or glaze; with pasta, noodles, nuts, rice, cheese, or meat;

sweet potato fries, french fries, or shaped potatoes

FROZEN

BUY:

Any container type or size

Fruits:

• Any variety of fruit

• Unsweetened applesauce

(with cinnamon allowed)

Vegetables:

• Any variety of vegetables

(without lima beans), including

green (sweet) peas, green/

snap/wax/yellow beans, and sprouts

• Whole, diced, crushed, or stewed tomatoes; tomato

sauce, paste, or puree (with herbs or seasoning allowed)

• Chopped garlic in water

DO NOT BUY:

Fruits: With syrup, added sugar, artifical sweetener, or stevia

Vegetables: With any oil or brine; vinegar; pickles and pickled

vegetables (for example, sauerkraut); creamed vegetables

(for example, cream-style corn); beans, peas, lentils (for

example, black-eyed peas, lima, pinto, kidney, and butter

beans); baked beans, pork and beans, refried beans; ketchup,

relishes, olives; pizza, lasagna, spaghetti sauce, or salsa

BUY 100% JUICE:

• Any brand of 100% Orange, Grapefruit (white, pink, or red),

or Pineapple Juice

• Only the brands and ﬂavors of other 100% juices listed

• Only the size speciﬁed on your WIC Shopping List

DO NOT BUY: Cocktails, beverages, drinks, sweetened juices,

cider; organic; unpasteurized; low-acid; infant juice; glass bottles;

light or reduced calorie

48 oz & FROZEN JUICE

for women only

48 oz plastic bottle, not refrigerated; or 12 oz frozen containers

Juicy Juice:

all ﬂavors

(except organic)

Frozen 12 oz Store Brand - Apple and Grape Juice

Only: Always Save, Best Choice, Essential Everyday, Food Club,

Great Value, Hy-Vee, Kroger, Tipton Grove

Dole: all ﬂavors

Old Orchard:

all ﬂavors with green caps

Northland:

100% Cranberry

JUICE

Apple & Eve:

all ﬂavors

Motts:

all ﬂavors

100% JUICE

64 oz JUICE

for children only

64 oz plastic bottle, not refrigerated

Juicy Juice:

all ﬂavors

Langers:

all ﬂavors (except

pomegranate blends)

Northland:

all ﬂavors (except Raspberry

Pomegranate Goji)

Welch’s grape: white, red & purple

(except unﬁltered, added

ﬁber, or light)

Old Orchard:

all ﬂavors (except Tart Cherry,

Plain Pomegranate and Kids)

Tree Top: all ﬂavors

(except pure pressed)

Indian Summer:

apple

Motts:

Original apple (except Tots)

Campbell’s: tomato juice

any variety (except organic)

V8: 100% vegetable

juice - all ﬂavors

Musselman’s apple:

(except with calcium)

Ocean Spray:

all ﬂavors

Store Brand Apple, Grape, Tomato/Vegetable

Only: Always Save, Best Choice,

Essential Everyday, Food Club, Great Value,

Hy-Vee, IGA, Kroger, Market Pantry, Meijer,

Our Family, That’s Smart, Tipton Grove

Apple & Eve: all ﬂavors

Original and Sesame Street

Example brands include

but are not limited to:

Dairy Fresh, Dean’s,

Essential Everyday, Food

Club, Good & Gather,

Great Value, Hy-Vee,

IGA, Kemps, Kroger,

Land O Lakes, Our

Family, Prairie Farms

Any brand 64 oz. (half gallon)

refrigerated orange juice

• With or without added calcium

• Plastic or paper container

BUY:

• Canned: 15 – 16 oz cans only

• Dried: 16 oz bag only

• Plain or low sodium

• Any brand

Examples Include:

Black

Black-eyed peas

Butter

Garbanzo (Chickpeas)

Great Northern

Kidney (red or white)

Lentils

Lima

The following are types of beans, peas, and lentils that may be

purchased with the benefit that specifies canned or dried beans. The

fruit and vegetable dollar benefit cannot be used to buy these items.

DO NOT BUY: Immature varieties such as canned green beans,

snap beans, yellow beans, wax beans, and sweet peas; fresh or frozen

beans and peas (purchase allowed with the fruit and vegetable dollar

beneﬁt); added sugars (for example, baked beans); added fats, oils or

meat (for example, pork and beans, refried beans with added fats);

added sauces or ﬂavors (for example, chilies, jalapeno, lime, garlic);

in brine; organic; soups; dried varieties in bulk or store packaged

REMEMBER

Canned green beans and sweet peas cannot

be bought with this benefit. Use your fruit and

vegetable dollar benefit for those options.

BEANS, PEAS, LENTILS

Navy

Pink

Pinto

Red

Split peas

Fat-free refried

beans only

Mixed types

BEANS • PEAS • LENTILS • PEANUT BUTTER

BUY:

• 16 – 18 oz container

• All brands of creamy, crunchy, extra

crunchy, natural, or old-fashioned

• Low sodium/salt, reduced/no sugar, Omega-3

BUYING TIPS

If your WIC Shopping List shows:

1.00 CTR Beans or Peanut Butter, you can buy:

DO NOT BUY: Spread (for example Jif Natural,

Skippy Natural, Peter Pan Natural); flavored;

reduced fat; individual servings; specialty (for example,

whipped, organic, with flaxseed or added vitamins);

from refrigerated section or health food, diet

(for example, Fifty 50)

16 oz package

dry beans, lentils, peas

16-18 oz jar

peanut butter

4 cans, 15-16 oz

beans or peas

— OR —

4 cans of beans = 1 container (CTR)

So, 1 can of beans = 0.25 containers (CTR)

Beans & peas

are a good

source of

protein and

iron!

— OR —

PEANUT BUTTER

BUY:

• Combination of cold and hot

• Only the brands and ﬂavors listed

• 8 ounce package or larger

• Boxes or bags

DO NOT BUY: Organic

Original

Little-Bites

COLD CEREALS

Blueberry Wheat

Cinnamon

Corn

Rice

Multigrain

with Strawberries

Plain

CEREALS

Plain

continued...

Cinnamon

Almond

Honey Roasted

Pecan & Maple

Brown Sugar

Plain

Brown Sugar

Cinnamon

Honey

Plain

Berry Berry

Crunchy Pecan

Banana Nut

Vanilla

Only the following:

Always Save, Best Choice, Best Yet, Essential Everyday, Food Club,

Freedom’s Choice, Great Value, Hy-Vee, IGA, Kiggins, Kroger,

Market Pantry, Meijer, Our Family, Shoppers Value, That’s Smart

Plain frosting only

Original and bite size

Plain

COLD CEREALScontinued...

Your beneﬁts state the number of ounces of cereal. For beneﬁts stating

36 ounces of cereal, the following are examples of possible cereal

size combinations:

CEREAL COMBINATION EXAMPLES

hot and cold cereals

= 36 oz

18 oz 18 oz

= 36 oz

12 oz

12 oz12 oz

= 31.8 oz

15.8 oz 16 oz

store brands

= 35.8 oz

24 oz

11.8 oz

= 35.4 oz

8.9 oz

14.5 oz12 oz

Plain

CEREALS

Plain:

in packets only

Original & all ﬂavors

in packets only

Plain

Only the following:

Best Choice, Best Yet, Essential

Everyday, Food Club, Great Value,

Hy-Vee, IGA, Kroger, Meijer, Our

Family

Plain:

in packets only

1 minute

Instant

Whole Grain

2.5 minutes

Chocolate

HOT CEREALS

BUY:

• Combination of cold and hot

• Only the brands and ﬂavors listed

• Any size, except individual cups

DO NOT BUY: Canisters, organic

store brands

BUY:

• Any brand labeled “100% whole wheat” and lists whole wheat

ﬂour as the ﬁrst ingredient

• 100% whole wheat bread, buns, and rolls

• 12-24 oz. packages

The brands and sizes listed below may change.

BREADS, BUNS, ROLLS

Brand 12 oz. 16 oz. 20 oz. 22 oz. 24 oz.

Buns/

Thin Buns

Aunt Millie's x

Beigel's Windmill Farms x

Best Choice x x

Bimbo x

Brownberry x 12 & 16 oz

Butternut x x

Country Hearth x

Food Club x

Great Value x 14 oz

Hy-Vee x x

IGA Whole Wheat Bread x

Kroger x 13-14 oz

Lewis Bake Shop x

Our Family x

Pepperidge Farm x x

Private Selection x

S. Rosen x

Sara Lee x x

Schnuck's x

SunnyBrook x

Village Hearth x x x x 12 oz

Things to look for when

buying whole wheat bread:

Step 1: Check the Label

“100% Whole Wheat”

Step 2: Check Ounces in Product

Step 3: Check the Ingredient List

Whole wheat flour is the first ingredient listed

NET WT 16 OZ

(1 LB) 453g

WHOLE WHEAT • WHOLE GRAIN FOODS

DO NOT BUY:

In-store bakery brand;

multigrain;

Healthy Life 100% whole wheat

(high fiber or sugar free);

bagel bread, bagels, pita bread;

muffins, English muffins;

frozen bread and rolls;

sugar-free or with Splenda;

double fiber;

with flaxseed;

gluten-free;

organic

Examples:

• 24 oz. bread + 24 oz. bread + 16 oz. brown rice = 64 oz.

• 20 oz. bread + 14 oz. buns + 14 oz. instant brown rice = 48 oz.

• 16 oz. bread + 16 oz. pasta + 16 oz. corn tortillas = 48 oz.

• 24 oz. bread + 24 oz. bread = 48 oz.

• 20 oz. bread + 24 oz. bread = 44 oz.

• 22 oz. bread + 22 oz. bread + 20 oz. bread = 64 oz.

• 12 oz. bread + 20 oz. bread = 32 oz.

BUY:

14-16 oz (1lb) box or bag only

• Any brand, dry

• Plain brown rice without

added herbs, seasonings or beans

• Regular, instant, and boil-in-bag type

DO NOT BUY: White rice, flavored rice, wild rice,

rice mixes; frozen brown rice; tubs, microwavable

pouches; organic, store packaged

BROWN RICE

WHOLE WHEAT PASTA

Only the following brands are allowed:

Barilla

Essential Everyday

Food Club

Gia Russa

Good & Gather

Great Value

Heartland

Hy-Vee

Kroger

Our Family

Racconto

Ronzoni 100% Whole Grain

BUY:

16 oz (1lb) package only

• 100% whole wheat

• Any shape

DO NOT BUY: Pasta made from rice, quinoa, flax, corn,

or vegetables; organic; with added sugar, fats, oils, or salt

WHOLE WHEAT • WHOLE GRAIN FOODS

BUY:

16 oz (1lb) package only

• White or yellow soft corn

• 100% whole wheat

DO NOT BUY: Hard corn tortillas/taco shells;

low-carb/carbohydrate; organic

TORTILLAS/WRAPS

Corn:

Best Choice

Bucky Badger

Chi-Chi’s

El Rey

Essential Everyday

Food Club

Frescados

Hy-Vee

IGA

La Banderita

La Burrita

Mission

Our Family

Only the following

brands are allowed:

100% Whole wheat:

Best Choice

Bucky Badger

Chi-Chi’s

Don Pancho

Essential Everyday

Food Club

Frescados

Great Value

Hy-Vee

IGA

Kroger

La Banderita

Market Pantry

Mission

Ortega

Our Family

Tio Santi

BUY:

16-32 oz. packages, any brand

• Quick

• Old fashioned

• Gluten free

OATS/OATMEAL

DO NOT BUY: Steel cut, instant, organic,

individual serving containers, added sugar

BUY:

• White milk in gallon container

• Plastic, cartons, gallon bags, half gallons

or gallon clipped together by manufacturer

• rBGH & rBGH-free, rBST & rBST-free

Must be speciﬁed on your WIC Shopping List:

• Whole milk or reduced fat 2% milk

• Half-gallon container

• Lactose-free, including calcium fortified:

Half-gallon, 3 quart (96 oz), gallon, and quart container

• Non-fat dry: 25.6 oz (8 qt) boxes or pouches only

• Evaporated: 12 oz can

• Kosher

DO NOT BUY:

Flavored; goat’s milk; acidophilus; buttermilk;

specialty (for example, organic or certiﬁed humane);

nut or grain beverage (for example, almond, rice, oat);

low cholesterol; UHT; milk with added ingredients

(for example, Omega-3, EPA/DHA); protein-fortiﬁed;

ﬁlled evaporated milk; ultra-ﬁltered (for example, Fairlife);

A2 milk

MILK

YOGURT

Did you know?

Fat free, skim, 1%, and

2% milk have the same

amount of vitamin D,

calcium, and protein

as whole milk!

MILK • SOY BEVERAGE

BUY:

• Half-gallon (64 oz), refrigerated carton

• Only the brands and ﬂavors listed

• Only if speciﬁed on your WIC Shopping List

8th Continent: Original Only

Silk: Original Only

Great Value

SOY BEVERAGE

BUY:

• 32 oz container, 4 oz 4-pack, 4 oz 8-pack

• Regular or Greek

• Plain or flavored

• Only the type listed on your WIC shopping list

• Only the brands listed

DO NOT BUY:

Organic; with artificial sweetener or stevia; with added

cream; with mix-in ingredients like granola, candy, or

nuts; drinkable yogurts; bottles or pouches; dairy free

YOGURT

Only the following brands are allowed:

YOGURT

WHOLE MILK YOGURT

Only for 1-year-old children

Brown Cow

Chobani*

Dannon

Essential Everyday*

Fage*

Good & Gather*

Great Value*

LOW FAT AND NONFAT YOGURT

Only for children over the age of 2 and women

Only the following brands are allowed:

Activia, 4 oz 4-packs only except 60 Calories

Best Choice*

Cabot*

Chobani*

Coburn Farms*

Dannon, except Light + Fit

Dannon Light + Fit Greek, only plain*

Dannon Oikos, except Triple Zero*

Essential Everyday*

Fage*

Food Club, except light *

Good & Gather*

Great Value, except light *

Greek God, only plain*

Hy-Vee, except light *

Kroger*

La Yogurt, except mango

Lala Yogurt, only plain and vanilla

Meijer*

Mountain High

Nuestra Cocina, only plain

Our Family, except light *

Yoplait, 32 oz and 4 oz 8-packs

Must be specified kosher yogurt on participant’s WIC shopping list:

J&J

Mehadrin*

*Greek yogurt available

Greek Gods, only 32 oz, no 24 oz*

Hy-Vee*

Kroger*

La Yogurt

Meijer*

Mountain High

Old Home*

*Greek yogurt available

BUY:

Choose from these brands:

• Azumaya • Franklin Farms • Mori-Nu (not refrigerated)

• House Foods

DO NOT BUY: Added fats, sugars, oils; organic

TOFU

BUY:

• 8 oz or 16 oz packages only

• Block, shredded, sliced, cheese curds,

string cheese (not individually wrapped)

• Kosher (must be specified on shopping list)

Allowed types:

American (block or sliced but not individually wrapped)

Brick

Cheddar (all types)

Colby

Monterey Jack

Mozzarella (except fresh)

Muenster

Provolone

Swiss

Mixtures of cheese listed (such as cojack)

DO NOT BUY: Packages not 8 oz or 16 oz; crumbled, cubes,

sticks, and other shapes; fresh mozzarella; cheese foods, spreads,

products; specialty; cheese from deli; goat cheese, smoked, herbed,

ﬂavored, imported, or organic; reduced sodium, reduced cholesterol,

lactose-free, dairy free; Kosher (unless speciﬁed on WIC Shopping List)

CHEESE

CHEESE • TOFU • EGGS • FISH

Exclusively breastfeeding mothers and

their babies receive extra food beneﬁts

Breastmilk is the perfect food for your baby:

• I deal nutrition for growth and health

• Easy for baby to digest

• Changes over time to meet baby’s growing needs

• Protects baby from illness

• Is always the perfect temperature

BUY:

• White, any grade, any size

• One dozen carton

• Regular or cage free eggs

DO NOT BUY: Brown eggs, vegetarian, organic,

natural, free-range, or pasture raised; low cholesterol,

reduced fat; increased vitamin E (for example,

Eggland’s Best) or any other modiﬁed or specialty

eggs; pasteurized in shell, hard-boiled

EGGS

CANNED FISH

BUY:

• Any combination of types of ﬁsh and sizes

• In oil, water or brine

• Added ﬂavorings, such as lemon or herbs are allowed

Light Tuna:

• 5 oz cans (3 oz if printed on WIC Shopping List)

Mackerel:

• 15 oz cans

Pink Salmon:

• 5 oz cans

• 14.75 oz cans

• May include bones or skin

DO NOT BUY: Albacore or white tuna, sustainable

harvested tuna, red salmon, king mackerel; solid, ﬁllet,

select; pouches; reduced or low-sodium; specialty; organic

Only for breastfeeding women whose infants

are not receiving formula from WIC.

BUY:

• Regular, natural or organic

• 4 oz containers (no squeeze pouches)

• 2-pack, 4 oz each (equals 8 oz)

• Any plain variety of fruits or vegetables

• Any mixture of fruits and/or vegetables

Only the following brands are allowed:

Gerber

Earth’s Best

Meijer

Tippy Toes

DO NOT BUY: 2-pack, 2 oz each; squeeze pouch; any with

added cereal, granola, yogurt; fruit and juice blend; puddings;

cobbler; meat or poultry, rice or pasta (for example, dinner, soup

or stew); casseroles; creamed vegetables

INFANT FRUITS

& VEGETABLES

Your WIC Shopping List and store receipt will list the total number

of ounces of baby food for the month. Divide your total amount of

ounces listed by container size (4 oz for fruits and vegetables, or

2.5 oz for meats) to ﬁnd how many containers you have left.

EXAMPLE: 64 total ounces ÷ 4 oz container = 16 containers

BUYING BABY FOODS

Beech-Nut

Happy Baby

Parent’s Choice

INFANT FOODS

DO NOT BUY: Added fruit, vegetables, rice or pasta

(for example dinner, casseroles, soups or stews); meat

or poultry sticks

Only for breastfed infant not receiving formula from WIC.

Gerber Beech-Nut

INFANT MEATS

BUY:

• Regular or organic

• 8 or 16 oz containers

• Any grain, mixed grains (except quinoa)

• With added vitamins or minerals

Only the following brands are allowed:

DO NOT BUY: Quinoa; added DHA, prebiotics,

probiotics; added fruit, yogurt or formula; jars,

single serving packets; lil’ bits, hearty bits

INFANT CEREALS

Earth’s Best

Organics

Food

Amount

Listed

Is Equal To

Infant Fruits &

Vegetables

128 oz

256 oz

32 4-oz containers

64 4-oz containers

Infant Meats 77.5 oz 31 2.5-oz containers

Gerber

Beech-Nut

Earth’s Best

BUY:

• Regular or organic

• 2.5 oz containers

• Any plain infant meat or poultry with broth or gravy

Only the following brands are allowed:

We want to make sure that you understand the rights and

responsibilities of a WIC participant. The WIC rights and

responsibilities also apply if you receive WIC Farmers’ Market

Nutrition Program (FMNP) checks. FMNP rights and responsibilities

include but are not limited to, respectful and courteous treatment

from FMNP sellers, and using the farmers’ market checks as

instructed on the checks, and as instructed by WIC staff.

SHARED INFORMATION

Your information may be shared:

• With other WIC programs if you transfer.

• With other public programs that can assist you. You may

ask to see a list of these programs.

• As required by law.

MY RESPONSIBILITIES

I agree to give true and complete information about:

• My identity, pregnancy status, breastfeeding status, address,

and phone number.

• My household income.

• The number of people living in my household.

• Being on Medicaid, FoodShare (food stamps), TANF

(Temporary Assistance to Needy Families), or FDPIR

(Food Distribution Program on Indian Reservations).

I agree to follow the rules below. I will:

• Get benefits from only one WIC clinic each month.

• Report my lost or stolen eWIC card or WIC breast pump to

WIC staff.

• Make sure any person I name to use my eWIC card knows the WIC

rules. I will teach him or her how to use my eWIC card correctly.

• Keep my WIC appointments or call the clinic to reschedule.

• Use WIC foods and formula only for the person on WIC and

make sure the foods go with the person on WIC in cases of joint

custody, foster care, etc.

• Not sell, give away, or offer my eWIC card, WIC foods or formula,

or breast pump. If I have WIC items I can’t use, I will return them

to the clinic.

WIC RIGHTS AND

RESPONSIBILITIES

RIGHTS & RESPONSIBILITIES

• Not trade/exchange or return my eWIC card, WIC

foods or formula, or breast pump for money, credit,

rain checks or other items.

• Not post WIC items on the internet.

• Follow the rules in the WIC Shopping Guide.

• Not swear, yell, harass, threaten or physically harm

WIC or store staff.

• Not complete my own transaction, except in self-

checkout lanes, if I am employed by a WIC

authorized store.

Agreement: I must agree to these items to be on WIC:

• All of the information I have given WIC is true. I will

tell WIC staff right away if there are any changes.

• WIC can verify my household size and all sources of

my household income.

• If I break WIC rules, I, or my child, can be taken off WIC.

• If I lie or hide facts to get WIC foods or do not return a

loaned breast pump, I may have to repay WIC the cash

value of those items.

• WIC is a federal assistance program. If I break WIC

rules, I may be subject to civil or criminal prosecution

under state and federal law.

MY RIGHTS

• WIC foods: If I qualify for WIC, I will get an eWIC card to

buy healthy foods. WIC provides some, but not all, of the

food/formula each participant needs.

• Nutrition information: I will get information about

healthy eating and active living.

• Breastfeeding support: WIC will help and support me

with breastfeeding.

• Health care information: I will get information about

immunizations, finding healthcare, and other services I

may be interested in.

• Fair treatment: The rules for getting on WIC are

the same for everyone. I can ask for a Fair Hearing if

someone tells me I can’t be on WIC and I don’t agree.

• Common courtesy: WIC and store staff will treat me

with courtesy and respect. I can tell WIC staff if I’m not

treated with respect.

• Transfer information: I can transfer my WIC to

another clinic. I can ask for a transfer paper.

Visit our website: www.dhs.wisconsin.gov/wic/index.htm

Department of Health Services

Division of Public Health

P-44578 (01/2024)

Federal Regulations 246

To report concerns of possible WIC Program fraud and

abuse, call Wisconsin WIC Fraud Hotline 1-866-260-1727

Foods are approved even if the

product package design changes.

In accordance with federal civil rights law and U.S. Department of Agriculture

(USDA) civil rights regulations and policies, this institution is prohibited from

discriminating on the basis of race, color, national origin, sex (including gender

identity and sexual orientation), disability, age, or reprisal or retaliation for prior

civil rights activity.

Program information may be made available in languages other than English.

Persons with disabilities who require alternative means of communication to

obtain program information (e.g., Braille, large print, audiotape, American Sign

Language), should contact the responsible state or local agency that administers

the program or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or

contact USDA through the Federal Relay Service at (800) 877-8339.

To file a program discrimination complaint, a Complainant should complete a

Form AD-3027, USDA Program Discrimination Complaint Form which can be

obtained online at: https://www.usda.gov/sites/default/files/documents/USDA-

OASCR%20P- Complaint-Form-0508-0002-508-11-28-17Fax2Mail.pdf, from

any USDA office, by calling (866) 632-9992, or by writing a letter addressed

to USDA. The letter must contain the complainant’s name, address, telephone

number, and a written description of the alleged discriminatory action in sufficient

detail to inform the Assistant Secretary for Civil Rights (ASCR) about the nature

and date of an alleged civil rights violation. The completed AD-3027 form or letter

must be submitted to USDA by:

(1) mail: U.S. Department of Agriculture

Office of the Assistant Secretary for Civil Rights

1400 Independence Avenue, SW

Washington, D.C. 20250-9410; or

(2) fax: (833) 256-1665 or (202) 690-7442; or

(3) email: [email protected]

This institution is an equal opportunity provider.

WIC Nutrition Program does not discriminate: